We’re pouring over Wine Reviews from 2020 using NLP
The pandemic locked most of us down in March 2020, and for the most part has altered our behavior ever since.
The way we work, the way we educate and learn, the way we communicate, the way we gather together, the way we are entertained, the way we shop… all upheaved.
In some instances, the pandemic drove innovation that was long, long overdue — such as in the wine industry.
Think about it…
Welcome to Wrangling the Words of Wine 101!
As you will see, this post is about to combine a few of my favorite things…
The following blog is best enjoyed with a glass or two of wine. Quite simply, the more wine you enjoy as you read this, the more brilliant I will sound, so do us both a favor and uncork a bottle now…
It’s okay, really…I’ll wait…
Great! It’s time for…
The wine country of Napa Valley, California is filled with incredible stories, and I am going to share one of my all-time favorites with you.
In 1827, the house of G.H. Mumm was founded in Reims, France. By 1876, the bottles of the champagne brand were adorned with a sash…
I recently completed an analysis of climate and soil data for a blog about vineyards in Napa Valley, using two different U.S. Databases.
The websites for both databases are relatively straight forward. After speaking with a few peers, I was surprised that none of them had considered these sites for data before.
So if you are in need of data for an analysis on climate change, or if you are curious about the soil of a several geographic locations, or if you find Earth Day is just around the corner and you are feeling inspired for your next project and…
I’ve had my share of experience leading teams in my career — from small tactical agency teams, to orchestrating complex international cross-functional teams to achieve annual goals for global brands.
I make it a point to learn from each experience, and to carry those lessons forward in a process of continuous improvement for the benefit of the organization, and for myself. I also believe it is important to challenge ourselves to learn new skills outside of the workplace, to add even more value to our working relationships.
I recently had the chance to do this by joining an intense Data…
Yes, it’s serious.
Yes, we should all take it seriously.
Yes, it’s hard to be distracted from it when you can’t go out and escape it, and every news program commandeers every station to talk about it.
Thank you, Coronavirus, for making us all extras in someone else’s big, scary, pandemic-themed horror movie and for making us all hunker down at home in whatever rooms are now serving as our own personal panic rooms.
It can be depressing…and yet, it doesn’t have to be.
If you think about it, it’s a huge opportunity as well.
You gain back some time.
In my last post, I talked about web-scraping as a tool to help you keep an eye on competitive or pricing trends by extracting knowledge from related retail and e-commerce websites.
Today, we’ll take a closer look at that process. We’ll approach it in simple investigative terms (Who, What, Why, Where and How), as setting a strategy for your scrape will help you get through the process that much faster.
We’ll also share some tips for using Python, and the Selenium package, to gather your data and press it into a DataFrame you can manipulate.
Anyone who is actively engaged in the wine business knows how challenging it can be to keep up on all of the information needed to maintain a perspective on the marketplace.
Fortunately, thanks to data science, there are a few great tools that can make life easier by automating research and capturing web-based information that can be used in analysis of:
As an experienced marketer and business consultant to global brands, Tony embraced Data Science to help them drive new insights and visualize opportunities.